Know who you’re reaching out to
Footprint finds where a brand or a public professional shows up online, works out what they actually do, and turns that into outreach that opens with something specific and true — instead of another message that reads like a template.
One card, and the next move
Jane Doe
TechCrunch
Covers AI infrastructure
Writes “The Stack Weekly”
Open-source contributor
Public professional profiles only.
Research that ends in a real next step
Know who you’re talking to
Give it a name, a company, or a link. It finds where that person shows up publicly and what they actually write about — so you’re never pitching blind.
Outreach that opens with something true
The draft is grounded in their real published work and written in your brand voice. An opener that’s specific, not flattery. Nothing sends until you approve it.
See your own footprint — and theirs
Audit where your brand appears online, then put it side by side with a competitor’s public presence to see what they’re covering that you aren’t.
Watches that tell you when things move
Keep an eye on a competitor, a journalist, or your own brand name. When their public footprint changes, you get a heads-up and the fresh card — nothing acts on your behalf.
Straight into your CRM
Save anyone you look up as a contact with their public profiles, bio and links attached — plus how confident the match was and when it was checked.
Honest about what it knows
Every profile carries a confidence score, and a match guessed from a name is labelled unconfirmed. You always know the difference between “found” and “probably”.
Public professional signal — and nothing else
Footprint works with what people publish about their own professional work: their profiles, their bylines, their bios. It’s built for brand and market intelligence — your own footprint, a competitor’s public presence, a creator you’re evaluating, a professional you have a real business reason to contact.
It is not a people-search tool for private individuals, and it doesn’t go looking for personal or private information. Results are yours to confirm before they go anywhere — nothing flows into your CRM or your outbox without you saying so.
FAQ
Footprint — common questions
What is Footprint?
Footprint finds where a brand or a public professional shows up online, works out what they actually do from what they publish, and turns that into a brief you can act on — enrich a contact, draft outreach that references their real work, or keep watch for changes.
What information does it use?
Only public professional signal — the profiles, bylines and bios people publish about their own work. It is built for brand and market intelligence: your own footprint, a competitor’s public presence, a creator you’re evaluating, or a professional you have a genuine business reason to contact. It is not a people-search tool for private individuals and does not look for personal or private information.
How accurate is it?
Every profile comes with a confidence score, and results are ranked by it. If you only give a name, the agent has to guess likely handles — those results are clearly labelled unconfirmed so you verify before acting. Giving an actual handle or a link to someone’s work removes the guesswork entirely.
Does it send outreach automatically?
No. Footprint writes a draft grounded in the person’s public work and in your brand voice, and then waits. You read it, change it if you want, and decide whether it goes. Nothing leaves your account without you approving it.
Can someone trigger it by emailing my agent?
Only if you explicitly add their exact email address to your allowlist, and even then they can only trigger a read-only lookup — never a change to your CRM and never an outbound message. Any reply still waits for your approval.
Where can I use it?
Anywhere you work with your agent — chat, on a call, or hands-off — on both desktop and your phone. Results arrive as a card with the follow-up actions built in, and the card stays in the conversation when you come back to it later.
Turn "I wish"
into "I did."
Everyone has ambitions worth pursuing. Every day, people stop wishing and start doing — turning the goals they used to postpone into things that are real, finished, and theirs. The only thing left is to begin yours.
Free to start — no card. Your first win could be today.